"Ambilight is a light projected around the television which extends the picture outside the TV in order to create a wonderful viewing experience. Smart TV means online content and apps via the Net TV platform, DLNA and an open source framework (jointSPACE) which enables co-creation for new features."

We ask you to:

Generate concepts on how we can enhance the TV experience in the shop by using Ambilight and Smart TV features.

NOTE: Submitted concept has been awarded by Philips